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It took a long time for me to get on social media. I wasn’t interested in putting myself out there, and honestly, I saw content creation as just another demand on my already limited time.
About three years ago, I decided to give LinkedIn a shot and post consistently. Now, I’ve built a following of almost 32,000–and here’s the kicker: I didn’t have to reinvent the wheel or spend thousands of dollars to get here.
There’s a common misconception that you must present the most polished version of yourself on social media. Sure, you don’t want to use it as a platform to air out your dirty laundry, but here’s the truth: people engage more with content that is raw and real. For me, LinkedIn was an opportunity to share what I’m already thinking about every day–business, family, leadership–to help accomplish two important things:
Plus, my dad and I have a saying: don’t ask anyone to do something that you’re not willing to do yourself. I knew that having a social media presence, both for myself and for ATI, was important for growth.
The restoration community is full of gritty, talented people with so much value to offer. I’d love to see more restoration owners get involved in social media. If you’re just getting started, here’s where I’d begin:
You might be thinking, “I don’t want to give away my secrets to the competition.” I get it. But I’ve learned that being open fosters genuine connections and that there’s plenty of opportunity out there to go around.
When we lift up the restoration industry together, we all come out ahead.
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