Add a Zero: Keeping CAT Work Profitable

Since the 1990s, ATI has led responses to major catastrophes, learning from each event to refine its processes. In this final installment of the CAT response series, experts Andy McCabe, Jeff Moore, and Derek Middleton share strategies to ensure effective and profitable responses.

Key Takeaways:

• Billing Clarity: Confirm reimbursable costs with carriers to avoid unexpected expenses, especially for travel and lodging.
• TPA Trade-Offs: TPA work offers steady payment but may limit profit margins during high-demand events.
• Detailed Documentation: Accurate records and tech tools ensure smooth operations and proper billing.
• Crew Management: Rotate crews to avoid burnout and sustain productivity during extended responses.
• Balance Commitments: Build a manageable job pipeline while protecting relationships with local clients.

As disasters increase in frequency, restorers must align efforts with their long-term goals to ensure profitability and sustained success.